Luxury spending has been cut off in many industries and homes due to the current economic recession. Households have been forced to purchase the most necessary items in a bid to beat the recession. Food, shelter and clothing are basic requirements that every person should have. Food is a necessity but eating in hotels and restaurants is not. Similarly, water is also a basic necessity but bottled water is not. However, bottled water firms are marketing the product as a requirement for everyone.
Personalized water bottles have been used in various industries as an effective marketing tool. Bottling water is not a very costly venture hence companies have opted to use this approach to send their message out to the target market. However, the use of promotional water bottle is facing some challenges that could have a negative impact on the future growth of the business.