Social networks have breached the concept of “distance is a challenge.” It is said that the farther you are with the person who you want to talk with, the difficult to relay the message that you want to communicate. With various websites that promotes social interaction through internet, distance is not an issue anymore. You can easily contact anyone and anywhere through computer applications that send information online. Since using social networks expand the accessibility and communication of anyone, businesses have made this an avenue for profit. As a paradigm shift from corporate world to virtual world, social networks and business online highly complement each other.
Online entrepreneurs can benefit in using social network sites through product advertisement, brand awareness, and improvement in customer interest. It means that you can advertise your product at a low cost, increase the awareness of social network population about your services in less time, and promotes customer criticisms and discussions that attract interest to potential buyers. Due to this reason, many people have already considered online business as their strategic marketing model.
Impact of Social Network on Online Business
Social network has vast access not only to people near you, but as well all over the globe. Each social network user is linked to another user and the chain goes on. This is a great avenue to spread your products and services online. Social networking sites are good leverage point towards high profit in your business. Other than that, it does not cost a business firm hundreds and thousands of dollars just to advertise of what your business is all about. Once you got one customer satisfied, rest assured that your online transaction with that person can also be seen by the people who are virtually connected to him/her.
Improve Business Visibility through Social Network
Visibility is no question within the equation of profitability through social network advertising. However, simply posting your ads or business information is not enough to increase your business visibility. You need to be persuasive but not to the extent that annoys customers. Professional persuasion through social network can be done through requesting a satisfied customer to refer your business firm to people who might need it. Another method of increasing visibility is constant interaction and communication to your customers and potential customers alike. Do not over-persuade or spam posts in social networking sites because they might block your account and lose the chance of sales. A different approach of increasing visibility can be through online contests. You can give freebies or gift certificates for your products in order to increase the awareness of online populace. Remind them to give feedback on your posts to further advertise the quality of your services.
Social networking sites have a lot more to contribute to skyrocket your income. Although it is an easy process, it still requires hard work and patience in the entrepreneur’s behalf. You can really see that social networks and business online are compatible marketing methods. As a word of advice, there are more online marketing strategies available for you to use. By mixing two or three altogether, it can definitely improve your business operations in no time.
The Importancee of Link Building
Link building, or making sure that a website or portion thereof links back from related articles or other information posts, is crucial to SEO as the more a site is linked, the more authority it is considered to have. Major search engine spiders look for links back to a site when determining its ranking, and the more strategically placed links a site has, the higher it will appear in search engine rankings.
In addition, properly placed links will indeed attract the kind of real traffic that improves SEO results, as when a reader sees a link to a site in a well-written and informative article, or in a trustworthy and well-produced directory, she will usually click on it and begin browsing the site that it leads to. A visitor who encounters a site through a well-placed link often bookmarks the site and will return to it again and again, or in the case of an e-commerce site, will make a purchase either on the initial visit or after subsequent visits.
A link also can tell search engines and Web users the exact subject of a site, so long as it is linked to a clear keyword that pertains to what the site is about. When a search engine picks up several links to the same site that are associated with the same or similar keywords, it will place that site in a high position for search results which mention that keyword.
Finally, links can be used to track where visitors and search engine spiders indeed find a site. Checking to see which links indeed bring traffic can help determine how SEO and general marketing efforts should be directed.
Link building is indeed a crucial part of SEO efforts as well as a way to attract quality real traffic to websites.